How would we have you all zusammenbringen if not in “Der Club”?
During the regular meeting of the club, a specialist in German-language advertising, Victoria Evdokimova, shared with the club members the results of her scientific research.
We learned:
- how to choose the material for scientific work related to media discourse;
- what is “Storytelling”;
- about expert opinion tactics;
- key features of advertising for different time periods;
- how is supermarket advertising related to the heartwarming story of a lonely grandfather and much more!
And, of course, there was some discussion: all the participants of the meeting discussed which strategies to attract attention are the most effective and on which platforms it is appropriate to collect information about the most impressive advertising.
And here are some feedbacks from the participants of the meeting:
Alyona, the student of the specialty “Linguistics”:
“I was very interested in the topic of the speaker`s research. And I especially liked the choice of the commercials: they were all bright, attention-grabbing, and interesting in terms of the choice of language tools. And they were clearly worth it for us to take them apart.”
Angelina, the student of the specialty “Linguistics”:
“What I liked the most was that the entire experience of the invited specialist on this topic was presented in a brief and clear form. For me, as a person working with language, the given language examples in the advertising field were especially interesting. The knowledge gained will be useful for me and my own scientific research.
We thank everyone for participating!
