How would we have you all zusammenbringen if not in “Der Club”? During the regular meeting of the club, a specialist in German-language advertising, Victoria Evdokimova, shared with the club members the results of her scientific research. We learned: how to choose the material for scientific work related to media discourse; what is “Storytelling”; about expert opinion tactics; key features of advertising for different time periods; how is supermarket advertising related to the heartwarming story of a lonely grandfather and much more! And, of course, there was some discussion: all the participants of the meeting discussed which strategies to attract …
The strategy of attracting attention in German-language advertising
